As part of the brand identity project, I developed a logo and a comprehensive brandbook for Kawami, detailing all visual elements and guidelines.
About Kawami
Kawami specializes in a wide range of services, including web development, marketing, intrapreneurship, and customer discovery. With a 360° approach and a team of multidisciplinary experts, Kawami is dedicated to uncovering tailored solutions that meet customer needs. Their customer-centric philosophy ensures that every project begins with a deep understanding of what truly matters, paving the way for innovative and impactful outcomes.
Kawami Logo
The Kawami logo reflects the innovative and dynamic spirit of Kawami, an innovation consulting team. With its sleek and modern design, the logo embodies precision, creativity, and professionalism—key values that Kawami brings to every project.
Logo Features
Typography: The custom typeface merges clean lines with minimalistic aesthetics, ensuring readability and a contemporary feel. The sharp angles of the “A” evoke a sense of innovation and forward-thinking.
Color Palette
Grey tones convey sophistication and balance, symbolizing Kawami’s expertise in consulting and strategy.
Vibrant orange accents add energy and highlight Kawami’s creative approach and passion for problem-solving.
Composition
The symmetry and spacing between the letters provide a harmonious and professional appearance. The stylized “A” in orange acts as a focal point, emphasizing innovation and customer-centric solutions.
The Brandbook
The brandbook ensures consistency and reinforces Kawami’s image across all platforms and communications. Key sections include:
Logo Usage
- Variants for different backgrounds (light/dark mode).
- Clear rules for proper scaling and placement.
- Guidelines on maintaining the logo’s integrity, including do’s and don’ts.
Color Palette
A cohesive selection of primary and secondary colors, with HEX and CMYK codes for digital and print use.
Typography
Recommended fonts for headlines, body text, and digital platforms to maintain a consistent tone.
Visual Elements
Suggestions for complementary graphics and patterns that align with Kawami’s innovative vision.
Branded Stationery
Designed business cards, folder templates, and page headers, showcasing Kawami’s professional identity in every interaction.
This logo and brand identity represent Kawami’s commitment to excellence and innovation. By defining clear visual guidelines and delivering a versatile design, I ensured that the Kawami brand stands out and resonates with its target audience.